View Full Version : Fresca & TAB (soft drinks)
Does anyone remember these soft drinks from the late 70's? Fresca had a grapefruity/ lemony taste, and TAB was a kind of diet cola. Also remember Top Deck shandy and lager & Lime?
Posted a pic of TAB on the old skool packaging thread. along with Quosh Jokers,One Cal, etc. I loved Fresca
Posted a pic of TAB on the old skool packaging thread. along with Quosh Jokers,One Cal, etc. I loved FrescaI've looked at the old skool packaging thread but can't see picture of TAB. What page is it on Sixtyten?
I could not see it.. will repost tomorrow
Both still sold in the US
LOL im just back from holidays in Spain and i can tell you they still sell TAB there too :-)
I remember these drinks well. I hated Tab and One Cal, though I loved the bright Tab can. I used to drink Fresca though. It so reminds me of 70s dieting, haha.
I remember Tab was brought back in the early 1990s, using the name Tab Clear.
It didn't last long no-thanks to a marketing plan that involved selling cans for 23p, & then increasing them to 43p a few weeks later alienating most of the people who had started to buy it on a regular basis.
TaB Clear was not a flop beacause of the price. Most new items to market have a special introductory price. There is an interesting story behind TaB Clear though. It was conceived trialled and marketed in only a matter of weeks to show executives that it could actually be done. It was a quick response to Pepsi Crystal which was also a massive flop. Pepsi's version was renamed Crystal by Pepsi after a few months because it was also unpopular. Crystal Pepsi was only available in the USA and Germany, although a couple of years ago it was introduced to Mexico as Pepsi Clear and was a limited edition. TaB clear was available in the UK only 2 weeks after it's introduction in the USA, it was also available in Japan and Australia.
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