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Thread: Carling Black Label adverts

  1. #1
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    Default Carling Black Label adverts

    I am mostly referring to the mid 1980s to early 1990s campaigns which had the "I bet he drinks..." catchphrase, usually interjected by Arden and Frost a few seconds from the end - for the first 25 seconds of the advert, very little is given away in relation to the product being advertised apart from some very clever advertising - a sort of reverse product placement if you like.

    I was thinking about this just now as there was someone who was in my class at school back in the late 1980s, Year 6, (whose birthday it would have been today), had started to sing the Carling Black Label jingle in class, right in the middle of the teacher talking - he must have heard the jingle 1,000 times and had got it stuck in his head!

    We all know that alcohol advertising, especially adverts from the 1980s and 1990s seem to look "eccentric" to say the least, almost matching how one would feel if we drank a pint of the stuff (and I only have a tipple at Christmas and New Year). Carling Black Label were the leaders when it came to their advertising.

    There were some classic adverts, some of them are on YT, but these are some of my favourites:

    1) The "unironic" one where a man goes into a pub and asks for a pint of Carling Black Label, and of course Arden and Frost obviously go "I bet he drinks Carling Black Label" - you have to see all the others to find that one funny!

    2) The Mind-reader one where part of the joke was by interrupting A and F who was about to say "Ere, I bet he drinks...", but the Mind-reader knows they are about to say that as it is part of the joke, so he says, "yes, I do".

    3) The cowboy one which is three adverts in a row - the second one is an advert for Love Songs, (voiceover by 1970s Radio 1 chart show presenter Tom Browne), and a washing powder advert where the cowboy chases around the aisles.

    4) The squirrel and the Mission Impossible music.

    5) The parody of the Nick Kamen Levi's Jeans one in the launderette. "Nah, he doesn't wash his underpants" - cue the two men sitting down without underwear with books covering them up.

    6) The snooker one with Terry Griffiths and referee Len Ganley who crushes the cue ball into dust on the snooker table. Griffiths is dubbed by some impressionist who I am not sure who it was.

    7) The breakdancing pensioner.

    8) The pub where it is raining indoors. (Sometimes I confuse this one with the breakdancing pensioner one - it wasn't the same one was it? - the location might be similar).

    There are others, but I am certain that most people saw them in the mid 1980s to early 1990s, unless you only watched the BBC at the time.

    What was your favourite Carling Black Label advert from this era? Admittedly, the previous era of the early 1980s when they had the "Get it Right" slogan was good, but not quite - various cameos from people such as Peter Bowles and Lennie Bennett were in those ones.

    I bet that most people can remember Carling adverts from that era than, let's say, Heineken or Carlsberg adverts from back then - the power of getting a successful advertising campaign going actually works sometimes...
    I am now in my 40s (just in case anyone asks).

  2. #2
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    Default Re: Carling Black Label adverts

    There were a lot of quirky beer adverts at that time, with the backwards Stones Bitter series & the Budweiser "chinheads" one.
    The Trickster On The Roof

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    Default Re: Carling Black Label adverts

    That cowboy one was the best IMO. I liked the "Draggin' in the Dirt" album track too.

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    Default Re: Carling Black Label adverts

    If it has not been mentioned the take on the dam busters, only saw this once during a important football match and everyone in the pub cheered after seeing it, it featured b/w footage of planes , dropping bombs , posh english accents and of course dams with one bomb doing crazy things after being dropped along with the usual voice over. classic.

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    Default Re: Carling Black Label adverts

    Replying to myself, had to tell you this can be seen on youtube, enjoy.

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    Default Re: Carling Black Label adverts

    Great ads, really memorable!
    Time flies like the wind, fruit flies like bananas - go figure!

  7. #7

    Default Re: Carling Black Label adverts

    Quote Originally Posted by George 1978 View Post

    3) The cowboy one which is three adverts in a row - the second one is an advert for Love Songs, (voiceover by 1970s Radio 1 chart show presenter Tom Browne), and a washing powder advert where the cowboy chases around the aisles.
    This one.

    I still talk about this one to people who don't remember it, it made such a big impression on me. I never actually ever bought Carling Black Label, but this has got to be the most memorable advert of all time - you spent the rest of the advertising break wondering if that cowboy was going to crop up again!

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    Default Re: Carling Black Label adverts

    Quote Originally Posted by Richard1978 View Post
    There were a lot of quirky beer adverts at that time, with the backwards Stones Bitter series & the Budweiser "chinheads" one.
    Loved the Chinheads one - I actually thought at the time that a different part of the body other than the chin was seen! (Don't laugh). A few years before I did GCSE Biology at school, methinks.

    That backwards advert that you mention - wasn't that the one with the dog walking on the ceiling of the pub (backwards of course), and had the slogan at the end: "is someone pulling your Pilsner?" Was that for Tennant's or Holsten Pills? Hale and Pace parodied it in one episode, showing the dog urinating into a pint glass from the ceiling. There was another one in the desert with the sand blown backwards and one of the men saying "Czechoslovakian yeast". Obviously pre-1993 when the Czech Republic and Slovakia were still part of the same country...
    I am now in my 40s (just in case anyone asks).

  9. #9
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    Default Re: Carling Black Label adverts

    I've got the Cowboy advert set on a Betamax tape. It was during a showing of an episode of Dempsey & Makepeace on the 31st January 1987. It also fills up over half the ad break, although it certainly deserves to!

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