"Cheeky Monkey" TV Advert (Late 1970s?)

[Silver Bear]

I am trying to remember an ITV advert from the late 1970s, I think, in which a family (Northern?) are gathered around the dinner table and the mother exclaims "Ooh, you cheeky monkey!" to her son (or one of her sons?). I think it was an advert for some kind of convenience food. Does anyone remember? I also seem to recall mimicking that line in around 1979 which is why I date it to the late seventies.

[George 1978]

I am certain that the "cheeky monkey" phrase has been used in quite a few adverts over the years - I obviously would not remember the advert that you are referring to, but I am getting a de ja vu feel with regards to that being mentioned in adverts.

[Silver Bear]

I am certain that the "cheeky monkey" phrase has been used in quite a few adverts over the years - I obviously would not remember the advert that you are referring to, but I am getting a de ja vu feel with regards to that being mentioned in adverts.

Yes, I think the phrase been mentioned in more recent adverts. The one I'm thinking of was, I am pretty sure, to do with 'convenience' foods: possibly one of the Findus products that were always being advertised at that time.

[tex]

Johnny vegas also used the phrase in the ad campaign for PG tips

[Silver Bear]

Yes, I remember that Tex. It was Johnny Vegas who stirred my earlier half-memory of the late 70s advert.

[George 1978]

Was it a Birds Eye product? That advert for steak and kidney pies which featured Una Stubbs and Pinocchio in it perhaps?

[Silver Bear]

I think you’re right. It could well have been Birds Eye!

[MiniMort]

Was it a Birds Eye product? That advert for steak and kidney pies which featured Una Stubbs and Pinocchio in it perhaps?

June Whitfield used to do the Birdseye ads didn’t she?

I know cheeky monkey was also used in a PG Tips ad when they used real chimpanzees, but that was mid 80s.