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Thread: Scottish Widows adverts

  1. #1
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    Default Scottish Widows adverts

    First of all, I happen to have a life insurance policy with Scottish Widows, and it has nothing at all to do with the way it has been traditionally advertised on television - the fact that this is the case is purely incidental, but I am mostly referring to the adverts from the late 1980s and through the 1990s here, featuring the "Scottish widow" herself, although I very much that she was from North of the Border or a widow considering her young age (I am not Scottish or a widow either). How on earth can advertising insurance policies be sexy? Well it has happened.

    The original woman to appear in the adverts was a model called Deborah someone (not a promising thing) - she was interviewed for a Sunday magazine at one point, and she (or one of the women who appeared in the adverts over the years) happened to be the daughter of Roger "Bond" Moore. I have to admit that I hated it when the adverts came on the TV, usually on Sunday nights during Jeeves and Wooster, London's Burning or on at an unusual time like that - it just feels far too feminist if not feminine (I mean, do women get excited watching a man put his socks on? - I think not, but it feel strange the other way round). One feels as if it is aimed at women hence the feminine touch. Nowadays it could be incognito weekday afternoon ad break fodder amongst the loan adverts and "have you had an accident in the last three years?" commercials.

    Our Heroine from around 1989 can be seen in several adverts getting ready, strapless gown, stockings, etc (why?), donning the famous black cloak on, and walking along, sometimes seen in a room getting attention from everybody (i.e. men) and it just doesn't feel as if it a mainstream product being advertised - if feels as if she is advertising something made by Pretty Polly and not flogging life cover. At the end of the day, the advertising is about insurance policies so I have always assumed that the woman was irrelevant to the advertising. I am certain that by virtue of the cult status of the TV commercials, at some point the Scottish Widows website even revealed who she was and gave a brief profile of her - saying that of course, I am sort of glad that they haven't advertised like that since the early 2000s now.

    I have never liked the adverts so it is unfortunate that I with them for life cover, but that was only because they are directly linked to the bank which I am a customer of. I was never a fan of the mid 1990s Allied Dunbar "there may be trouble ahead" adverts either. Just give it to us straight with no gimmicks!

    As if being worried about whether one happens to be covered just in case anything happens to us later on in life - being protected is a good thing, but surely there is a right way to advertise it, just in case?
    Telling it almost exactly like it was so many years later - and proud of doing so!

  2. #2
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    Default Scottish Widows adverts

    Loved the original ‘Widow’ Deborah Moore .. Roger Moore’s daughter !!






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  3. #3
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    Default Re: Scottish Widows adverts

    Of course, if her father had not became famous, perhaps she wouldn't have got the SW gig?
    Telling it almost exactly like it was so many years later - and proud of doing so!

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    Default Re: Scottish Widows adverts

    Quote Originally Posted by George 1978 View Post
    Of course, if her father had not became famous, perhaps she wouldn't have got the SW gig?
    Mmm I don’t know about that .. she was extremely photogenic..

    I fell in love with her ( along with Olivia Newton John , Jacklyn Smith and Leslie Ann Down) back in the day


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    Default Re: Scottish Widows adverts

    Quote Originally Posted by Zincubus View Post
    Mmm I don’t know about that .. she was extremely photogenic..
    Photogenic is a roundabout way of saying that someone has done modelling.
    Telling it almost exactly like it was so many years later - and proud of doing so!

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    Default Re: Scottish Widows adverts

    Quote Originally Posted by George 1978 View Post
    Photogenic is a roundabout way of saying that someone has done modelling.
    Isn’t it a fact that some people just look amazingly good in photos ??

    That saying ‘ the camera loves her’ ..


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    Default Re: Scottish Widows adverts

    Quote Originally Posted by Zincubus View Post
    Isn’t it a fact that some people just look amazingly good in photos ??

    That saying ‘ the camera loves her’ ..

    That is the problem - it can make people vulnerable.
    Telling it almost exactly like it was so many years later - and proud of doing so!

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