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Thread: Follow the Bear

  1. #1

    Default Follow the Bear

    Based on Fonzie

    I loved George

    YouTube - Hofmeister 'Follow the Bear' advert

  2. #2
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    Default Re: Follow the Bear

    Such a cool bear

    Do you really believe the other side without provocation would launch so many ICBM's, subs and ships knowing that we would have no option to launch as well? It would break our MAD Treaty (Mutually Assured Destruction) not to mention the end of the world as we know it.


  3. #3
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    Default Re: Follow the Bear

    I well remember these adverts. I forget the reason why they stopped. PC mob would not allow it now anyway.
    Who cared about rules when you were young?

  4. #4
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    Default Re: Follow the Bear

    Quote Originally Posted by marc View Post
    I well remember these adverts. I forget the reason why they stopped. PC mob would not allow it now anyway.
    I remember it being featured on a programme about advertising a few years ago, which explained ads like it were dropped because the makers didn't want to be associated with excessive drinking & lager louts.
    The Trickster On The Roof

  5. #5
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    Default Re: Follow the Bear

    Hofmeister (Hoffmeister?) - great advert
    Time flies like the wind, fruit flies like bananas - go figure!

  6. #6
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    Default Re: Follow the Bear

    I liked George the Bear as well - the problem was that he looked like a children's television character a la Bungle out of Rainbow (so much for also having a character called George!), and the IBA prohibited him from starring in any more adverts because they were worried that he might engage youngsters into sipping their first pint a bit too younger than usual. I am certain that Shakin' Stevens and John Travolta had inspired the character.

    He was also featured in that 100 Greatest TV Adverts programme on Channel 4, and one of the Talking Heads had said that the Bear was banned because of the yob culture and criminal damage in pubs back then as Richard had said above, but I have always assumed that it was because of the Bear resembling a children's television character. A similar conclusion to the cartoon advert that Heineken did with the Twelve Days of Christmas - the IBA said that it would encourage youngsters to drink alcohol, and so off our screens it went.
    I am now in my 40s (just in case anyone asks).

  7. #7
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    Default Re: Follow the Bear

    Richard 1978 & George 1978, I remember it now. There was a bit of a row over it. Has for youngsters sipping their pint a little to young.....this happened years before these adverts came about. I sipped my first pint at sixteen......Several people who I've worked with sipped theirs at fifteen....long before the bear supposedly encouraged them.
    Who cared about rules when you were young?

  8. #8
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    Default Re: Follow the Bear

    Many of us sipped on our fathers pints when they were not looking at a much younger age. It was the done thing for boys and even though our fathers pretended it was the not the done thing many men would deep down delight in their sons first sip of beer and probably turned the other way.

    But then back then even shandy was real beer shandy not some flavoured gloop. So if we were lucky to go out with our parents we often got a half pint anyway.

    I don't think the bear encouraged anybody to drink its built into our collective culture here in the UK.

    And what about all the old Guinness advertising that used animal mascots for years to try to sell its product?

  9. #9
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    Default Re: Follow the Bear

    Possibly, but it wasn't suppose to taste that nice at such a young age, was it? - it was like nature's warning that one should wait a few more years before drinking some!

    I knew what an "adult's drink" was when I was younger, and even tea and coffee came almost into that category.
    I am now in my 40s (just in case anyone asks).

  10. #10
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    Default Re: Follow the Bear

    It took me quite a few years to get into drinking anything alcoholic, mostly due to the taste.

    Even now I prefer cider to beer, & white wine to red.
    The Trickster On The Roof

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