Biba Make-Up

[remember]

it was never as revered as the fashion range, but Biba's make-up range became highly fashionable in the 70s, and because Dorothy Perkins had bought into the company due to financial troubles, you could get the make-up from there. Ever the groundbreaker, Biba was the first ever UK store to let customers try out make-up before buying it - thank you Biba! It meant a lot of women would come to the store au natural before work, give themselves a swift in-store makeover and then rush to work.

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