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Thread: So when did "Nessels Milky Bar" become "Ness-LAY Milky Bar"?

  1. #1
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    Default So when did "Nessels Milky Bar" become "Ness-LAY Milky Bar"?

    I'm old enough to remember the early Milky Bar Kid adverts which finished with "Nestlé's Milky Bar" pronounced "Nessels Milky Bar".

    Now I realise that Nestlé is a Swiss company and that it should be pronounced 'a la franҫaise', but just like Peugeot ("Purr-zhoh") is pronounced "pew-zhoh" on British TV or the German Beer Löwenbräu ("lurvenbroy") is pronounced well like it's spelt in English, we used to Anglicise Nestlé's into "nessels".

    Can anyone tell me when it was first pronounced "Ness-lay" on British TV please?

  2. #2
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    Default Re: So when did "Nessels Milky Bar" become "Ness-LAY Milky Bar"?

    I don't know exactly when, but I know what you mean, and I still refer to it as Nestles (Nessels) and not Ness-lay. If it was good enough in the '80s.....

    Talking of which, why is Michelin pronounced Mitch-elin when it's about tyres, and Meesh-elan when it's about restaurant grades?
    "We're the Sweeney son, and we haven't had any dinner!"

  3. #3
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    Default Re: So when did "Nessels Milky Bar" become "Ness-LAY Milky Bar"?

    Quote Originally Posted by Cartimand View Post

    Can anyone tell me when it was first pronounced "Ness-lay" on British TV please?
    It was circa mid '90s, after they got taken over.

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    Default Re: So when did "Nessels Milky Bar" become "Ness-LAY Milky Bar"?

    Lancia is mostly pronounced "Lanseea" in the UK, though the correct way in Italian is "Lanchear"

    Volkswagen should be Folks Vagen as well.
    The Trickster On The Roof

  5. #5

    Default Re: So when did "Nessels Milky Bar" become "Ness-LAY Milky Bar"?

    My wild guess is 1992, when Nestle took over Rowntree Mackintosh.
    On a related note in MTV's early days there was this programme called 'Braun's European Top 20',
    they pronounced Braun as 'brown'.

  6. #6
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    Default Re: So when did "Nessels Milky Bar" become "Ness-LAY Milky Bar"?

    Cheers guys! For a while, having seen the retro style Milky Bar adverts where they dubbed "Nest-lay" over the original "Nessels" , I almost thought I'd dreamt it!

    It will always be "nessels" to me!

    Braun not being pronounced "Brown" does actually quite annoy me though, as does Renault (Ruh-no) being pronounced "Rennow"!

  7. #7
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    Default Re: So when did "Nessels Milky Bar" become "Ness-LAY Milky Bar"?

    This is part of the trend towards pronouncing all names the way the natives pronouce it. Beijing, you may remember, used to be called Peking in this country, and Mumbai was Bombay.

    I think this is silly. What does it matter how they pronouce it? We aren't expected to pronouce Paris 'Paree'. Fortunately Burma we can still call Burma, because no one in this part of the world knows how to pronouce Myanmar.
    The present is a foreign country. They do things differently here.

  8. #8
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    Default Re: So when did "Nessels Milky Bar" become "Ness-LAY Milky Bar"?

    Ahh, this Pronunciation and rebranding is a regular topic of discussion in our household. Like Oil of Ulay becoming Olay, Jif to Cif and the whole snickers/marathon and opal fruits/starburst affair. I still call things by their original names much to the confusion of my teenage daughters.
    You know you're getting old when Dr. Who starts looking young!

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    Default Re: So when did "Nessels Milky Bar" become "Ness-LAY Milky Bar"?

    And John Lewis in Newcastle used to be called Bainbridges, even though it was owned by John Lewis and had the same decor and logos. They changed it to JL about 5 or 6 years ago. Did any other John Lewis shops go by another name anywhere else?
    1976 Vintage

  10. #10
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    Default Re: So when did "Nessels Milky Bar" become "Ness-LAY Milky Bar"?

    It was first pronounced correctly when the 'accent acute' was discovered.

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