I have been seeing magnum ruby on the adverts so I decided got to try them limited edition,lovely preferred them to chocolate salted caramel anyone noticed they have shrunk in size
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Re: Magnum lollies
Originally posted by amethyst View PostI have been seeing magnum ruby on the adverts so I decided got to try them limited edition,lovely preferred them to chocolate salted caramel anyone noticed they have shrunk in size
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Re: Magnum lollies
Good business ploy that. Keep the cost of the item static, but reduce the size of the item.
Reminds me of a story I came across many years ago. A designer approached a toothpaste company and said he could increase their turnover by more than 30%. He was given the contract. It worked. The increase in profit was in excess of 35%.
How did he do it? The designer increased the toothpaste nozzle by about 0.8mm in radius. It's a very small increase, which not noticeable, but the area of the nozzle increases markedly.
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