Advert ID, detective + bad continuity

[I. R. Fincham]

Advert, UK, probably mid 90's.

Bogart-type detective with raincoat and fedora. A lot of deliberate continuity errors. I think the actor changed half way through the advert. At the end he became a chimpanzee.

Possibly advertising beer? Not certain of that.

[HG]

Definitely a beer advert, possibly Hofmeister or Holstein Pils

[DavidRayner]

They made a number of adverts at the time where scenes from vintage films were intercut with modern material so that it looked as though Griff Rhys Jones was holding a conversation with Humphrey Bogart or some similar star of Hollywood's golden age.

[I. R. Fincham]

Thanks, but it wasn't one of the Jones series of adverts.

[LilacLobster]

Makes me think of the Red Rocks Cider ads starring Leslie Nielson, although I can't find any on YouTube that quite match your description.

[I. R. Fincham]

Definitely not the Fraud Squad adverts.

[George 1978]

Chimpanzees in TV advertising immediately make me think of the PG Tips adverts, but I certainly know that it is not them.

It probably isn't the Tennant's Pilsner adverts from the early 1990s either, with the backwards VT which Hale and Pace parodied one of them. "Czechoslovakian Yeast", anyone?

[Richard1978]

I think it was the Stones Bitter adverts were the ones where everything was going backwards in the background.

[George 1978]

No, it was Tennant's (or something) Pilsner because it had the tagline at the end going: "is someone pulling your Pilsner?"

Stones had the tagline: "there's no taste like Stones" with either a Bobby Knutt or Bernard Wrigley voiceover.