Every Sunday morning ITV used to broadcast a televised Anglican church service. A total of 52 episodes a year with a different church every time.
Morning Worship was less of a television programme and more of a national institution. Everybody knew it existed but who exactly watched it?
I was once talking to an ITV cameraman who used to video Morning Worship. He was part of the same team who videoed football matches on Saturdays then stayed in a hotel overnight. Therefore churches in close proximity to football grounds were more likely to be selected for Morning Worship than those far away.
Morning Worship 'died' because it was unprofitable for ITV. It was shown without any commercial breaks, then ITV was left with a video recording that had little commercial value.
Morning Worship was less of a television programme and more of a national institution. Everybody knew it existed but who exactly watched it?
I was once talking to an ITV cameraman who used to video Morning Worship. He was part of the same team who videoed football matches on Saturdays then stayed in a hotel overnight. Therefore churches in close proximity to football grounds were more likely to be selected for Morning Worship than those far away.
Morning Worship 'died' because it was unprofitable for ITV. It was shown without any commercial breaks, then ITV was left with a video recording that had little commercial value.
Comment