Researching and writing about food all too often has me thinking about how much better various foods used to be from their looks to their taste to their marketing.
This brought me to the fun idea of a DYR Foods Ltd - fictional of course before the moderators jump in We have sat through manufacturers changing brand names, switching to nasty plastic packaging, removing those fun freebies from our foods, rubbishing iconic brand characters, downsizing confectionery and changing recipes so it is time we showed them how to do it.
If you could take control of all our iconic food brands, in dream team sort of way what of their products over the years - including packaging, marketing ploys, brand characters etc - would you like to see brought back to life in the DYR Foods Ltd range?
To kick things off, here’s a few confectionery items from me:
Rowntrees Lion Bar: larger and better tasting than Nestlé’s.
Cadbury Fruit and Nut: gold foil and paper packaging and ‘Fruit and Nut Case’ ad.
Cadbury Dairy Milk: silver foil and paper packaging.
Cadbury Caramel: not Cadbury Dairy Milk Caramel (what on earth that rebrand was about I don’t know), old packaging and Cadbury bunny ads.
Cadbury Fuse: I know I’m not alone in wanting to see this one back.
Smarties: In round tube packaging.
Curly Wurly: original size and recipe.
Jacob’s Club: Old paper and foil packaging, original recipe, and ‘Join our Club’ ads.
Penguins: Original size, foil grease proof paper packaging and ‘P...P...Pick Up a Penguin’ ads.
Matthew
This brought me to the fun idea of a DYR Foods Ltd - fictional of course before the moderators jump in We have sat through manufacturers changing brand names, switching to nasty plastic packaging, removing those fun freebies from our foods, rubbishing iconic brand characters, downsizing confectionery and changing recipes so it is time we showed them how to do it.
If you could take control of all our iconic food brands, in dream team sort of way what of their products over the years - including packaging, marketing ploys, brand characters etc - would you like to see brought back to life in the DYR Foods Ltd range?
To kick things off, here’s a few confectionery items from me:
Rowntrees Lion Bar: larger and better tasting than Nestlé’s.
Cadbury Fruit and Nut: gold foil and paper packaging and ‘Fruit and Nut Case’ ad.
Cadbury Dairy Milk: silver foil and paper packaging.
Cadbury Caramel: not Cadbury Dairy Milk Caramel (what on earth that rebrand was about I don’t know), old packaging and Cadbury bunny ads.
Cadbury Fuse: I know I’m not alone in wanting to see this one back.
Smarties: In round tube packaging.
Curly Wurly: original size and recipe.
Jacob’s Club: Old paper and foil packaging, original recipe, and ‘Join our Club’ ads.
Penguins: Original size, foil grease proof paper packaging and ‘P...P...Pick Up a Penguin’ ads.
Matthew
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