I saw an old newspaper advertisement from August 1972 on one of the online archives while I was researching old newspaper advertisements - it was for a non-chocolate product made by Cadbury's called Appletree (one word). It was dried apple dessert mix and was available in apple, raspberry or bilberry flavour (so perhaps there was also a Raspberrytree [sic] or a Bilberrytree [sic] as well?) It contained 3 to 4 servings. It seem to be around in 1971-1972 as some local newspapers also refer to the product the year before.
They were in the shops for a rather expensive 12 1/2p which was cheaper than the equivalent pound of apples that would set you back to 15p back then. In the advertisement, it also mentioned which ITV regions had shops selling them - most of the southern part of Great Britain had them, although Granadaland wasn't one of them, neither was Tyne Tees, or the Scottish or Northern Ireland regions.
It also made me think that Cadbury's only do chocolate products these days - Smash seems to be still around I believe, but Cadbury's no longer makes them, and they also did Super Noodles and one or two other things? - I wouldn't say that it was chocolate!
Does anyone who was around in the early 1970s remember the product? - No doubt that if had still been around today, the fruit content would have been classified as being "one of your five a day".
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